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Green Strategies                                                                                 The Movement

The fundamental aim of Planet Alert is to organise a ‘Green Event’. By this, we imply that in our endeavor to spread awareness on global warming, we ourselves will curtail resources and adopt those methodologies that do not leave a negative impact to our environment. To fulfill our commitment, we will focus on three major issues- garbage, electricity and travel.

Concept:

Planet Alert has been conceptualized to make people aware about the rising danger of global warming in India and around the world. It has been divided into a series of sub-modules, carrying out both awareness and implementation activities. Through our efforts, we aim to reach out to our potential audience, whilst still abiding by green event guidelines.

Sponsors:

Planet Alert has been supported and partnered by leading industry bodies, associations and non-profit organizations. Each partner is sincerely dedicating time, money and resources to making this movement a great success. Many of our partners have already committed to environmental responsibility and others have been inspired by the movement of Planet Alert and have offered to lend their support. In return, Planet Alert is also offering virtual as well as physical publicity to the sponsors for lending their support. Our main sponsors include:

• Financial Sponsors
• Supporting Associations
• Event Managers
• Media, Channels and Outdoor Partners
• Hospitality Partners
• Merchandise Partners
• Security and Volunteers

Locations:

Planet Alert has chosen locations that follow healthy environment practices. All our venues i.e. Thakur Complex and Goregaon Sports Club for Go Green Run and Andheri Sports Complex for Live Concert are open air venues. As a result, we will be saving a lot of energy derived from light bulbs and air-conditioners. Furthermore, the Go Green Run is taking place in the morning and the Live Concert is commencing post afternoon. As a result, Planet Alert is promoting minimization of resources by using natural light as far as possible. Even the lighting in the concert has been suited to have maximum energy efficient LED bulbs.

Regular site inspections are being carried out by the organizers and event managers to ensure that all green practices are adopted. We will be implementing various methods to ensure the following:

• Energy Conservation
• Energy Efficient Lighting
• Waste Management
• Water Efficiency and Conservation
• Post Consumer recycled Products

Printing Materials:

In order to reach our desired target audience, it is essential that we carry out extensive marketing strategies. Yet, it is important that we abide by the green event guidelines. Most of our communications will be printed on 100% post-consumer recycled paper. Furthermore, our aim is to print materials using soy and corn based ink (even though it might not be possible in all cases). For extensive outdoor printing, our aim is to print on recycled and non-hazardous materials, non PVC (vinyl). But, if PVC is used for printing, we will ensure that the materials are further reused or recycled (certain materials can be given to make bags or shelters).

Promotions:

Planet Alert will be promoted through virtual and physical publicity. Our aim is to minimize the amount of paper in our communications and deliver our message electronically as far as possible. Our publicity includes:

Virtual Publicity:

GEC Networks
News and Entertainment Channels
Radio
Mobile/ WAP
Websites
Multiplexes and Theatres
SMS Campaigns
Emailers
Online Merchandising

Physical Publicity:

Outdoor Hoardings
Train Transfers
Bus Shelters/ Panels
Hang Out Joints
Music Stores
Malls
Merchandise
Brochures/ Flyers
Press Conference/ Kits

Concert:

The concert is going to be an eco-friendly event. It is going to commence post-afternoon which will save electricity and power. Also energy efficient LED bulbs will be placed over luminous bulbs. Even the stage will be built with recycled tyres, aluminum and bamboos. Those materials that are non eco-friendly will either be recycled or reused. Also, we will encourage audience to either walk, use public transport or carpool to the concert.
 

 

Alert Ambassador

Rahul Bose, Actor
click here

 

Planet Alert
Theme Song

Suneeta Rao, Singer
click here for Lyrics

 

Take Action

Use compact Fluorescent Bulbs (CFLs) over
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